Danika Underhill
is an award-winning
Freelance Creative Director
who specializes in
Art Direction for photo,
video and Graphic Design
within the fashion space.

Danika (rhymes with Monica) grew up in Southern California and spent her formative years enjoying the grunge period and dissecting Sassy Magazine. After earning a film degree with a minor in graphic design in San Francisco, she moved to NYC to pursue a career in fashion and advertising. Over the past fifteen years she's worked in collaboration with top photographers such as Pamela Hanson, Patrick Demarchelier, Paola Kudacki, Walter Chin and Arthur Elgort, as well as partnering with brands such as Alexander Wang, Bloomingdale’s, Cole Haan, Nordstrom, Ralph Lauren, Fashion Nova, Ann Taylor, Amazon Fashion and Target. Her philosophy behind creative direction is this: have fun or what's the point? 

Danika lives in the Lower East Side of Manhattan with her husband and daughter. In addition to being an Art Director and Graphic Designer, she is a film producer and the Creative Director of Idyllwild Pictures, as well as the cannabis brands Bento Delivery and POW! And for the right project, she will also pick up the camera herself.

As a senior in high school, Danika charmed the local Rotary Club into giving her a college scholarship by telling them that Orange County, CA would be better off if people just raised their kids instead of trying to put another Lexus in the driveway.