Danika (rhymes with Monica) grew up in Southern California and spent her formative years enjoying the grunge period wearing X-girl and dissecting Sassy Magazine. After earning a film degree with a minor in graphic design in San Francisco, she moved to NYC to pursue a career in fashion and advertising. 

She brings 20+ years of experience across in-house, agency, and consulting roles, partnering with brands to create compelling 360° visual narratives across photo, video, print, and social. She specializes in turning ideas into emotionally resonant campaigns that connect with audiences and drive brand growth.

Photo at left, with Miles Chamley-Watson, by Vincent Dilio. Photo above, with a Ducati, by Paola Kudacki.

Say hi —> d.underhill@gmail.com